South Africa, 13 April 2023:
South Africans have embraced do-it-yourself (DIY) upgrades for their homes, with homeowners expected to do more home renovations this year. This will tap into the consumer trend to help create the space and environment they want for their homes.
Builders recently ran a survey with a handful of customers to improve the in-store experience. Responses received were remarkably similar to the common theme across the board that customers wanted to feel like they were being taken on a journey, which will allow them to experiment with the different options in order to select the one best suited to their needs. They wanted to leave a Builders store feeling empowered to make the right decisions for their home renovation needs.
“One of the simplest and most effective ways to transform your home is to use paint. One of the biggest structures in a home are the walls and painting them the right colour can do wonders in transforming the design and feel of your room. Leveraging our customer feedback, we collaborated with Johannesburg-born contemporary artist and illustrator, Thabang Lehobye, to host our Paint DIY event to show how personal spaces can be transformed using colour and texture,” says Janet Booysen, Marketing Executive at Builders.
Thabang will bring abstract meaning to the process which will help DIY fanatics find creative ways of stretching their buck and transform their spaces and environment #DoItYourWay. Understanding the power that paint has to affect moods, energy and perspectives, Builders recently unveiled a back-to-basics tool at its DIY event, to give its customers the confidence they need for their next painting project.
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