Introducing: Plascon Double Velvet Pure

Over the years, Plascon has launched leading technologies, providing premium quality products to bring elegance, style and peace of mind to its consumers.

In keeping with their commitment to innovation, Plascon has pioneered a first for the South African market: a paint with Air Purifying Technology.

Plascon Double Velvet Pure is a luxurious, easy to clean, velvet sheen paint with virtually no odour and a 15 year quality guarantee. It now also has the ability to actively improve the quality of indoor air by removing formaldehyde* from the air that you breathe. It makes your home and workspace a safer environment for you, your co-workers and family. A special compound in the formula removes and permanently transforms the formaldehyde in the air into undetectable, harmless water vapour which is safe for breathing.

The re-engineered product retains all of its premium quality, strength and elegance as well as its existing leading technologies such as Stain Barrier™, to make cleaning away life’s messier moments a breeze, Silver Protect™ to inhibit mould and bacterial growth and Breatheasy™ to minimise odour and ensure cleaner, breathable air.

Plascon continues to innovate, with a focus on developing pioneering products while being conscious of their environmental impact.

* What is formaldehyde?

  • Formaldehyde is a type of VOC (Volatile Organic Compound) and is released from furniture, upholstery and other household items. Once released, it can be absorbed into the wall paint film.
  • Formaldehyde is a respiratory irritant that causes chest pain, shortness of breath, coughing and nose & throat irritation.
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